« Microsoft Webmaster Tools Update | Main | SEW Experts: Link Building with Customers, Part 2 »
August 7, 2008
SEW Experts: Avoiding Online Missteps with Generation Y and Millenniums
Often, millions of dollars are spent on tailoring a marketing message to a youth audience, and not enough is spent to tailor the actual product or service we're delivering. In today's building brand equity column, "Avoiding Online Missteps with Generation Y and Millenniums," Erik Qualman explains that marketers need only look to the simplicity of Facebook and Craigslist to see that success with young people doesn't need to come in a fancy package.
Posted by Kevin Newcomb on August 7, 2008 12:00 AM
