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August 4, 2008
Top 10 Yellow Pages Searches According to Yellow Pages Association
In 2007, 3.8 billion searches were conducted on yellow pages sites as well as the local listings they provide to search engines such as Google, Yahoo and others. So what are the most popular things being searched for? I'm not going to beat around the bush. Here they are:
1. Restaurants
2. Physicians & Surgeons
3. Hotels
4. Auto Repairing & Service
5. Florists-Retail
6. Auto Dealers-New & Used
7. Dentists
8. Auto Parts & Supplies - New & Used
9. Beauty Salons (tie)
10. Hospitals (tie)
This list was put out by the Yellow Pages Association. The data was collected by Knowledge Networks/SRI.
Want a little insight into yellow pages demographics?
- 63% are female
- 89% are aged 25-64
- 54% are college graduates
- 42% have lived at the same address for 10+ years
Related Reading:
Yellow Pages and Search
Q&A with Darby Sieben of the Yellow Pages Group
Yellow Pages Beat Other Local Media in Online Sales in 2007
Posted by Nathania Johnson on August 4, 2008 12:04 PM
Comments
Sammy R. Danna August 27, 2008 2:45 PM
I just completed a survey of over 200 restaurants and they are planning to decrease their advertising expenditures in the YP directories, opting for the free listing. There's even been some reports about scare tactics from the YP reps when this decision is made. There's more info at www.RestaurantMarketingBlog.com
Joel Cohen October 31, 2008 8:44 AM
I wonder if these stats apply to online local search engines like click2connect.com
Russell December 20, 2008 8:58 PM
I am beginning a book on Yellow Pages Classifieds and would like to obtain some historical and present status data on Yellow Pages in paper form and on-line. My email address is above. I would akppreciate help in this matter and some quick response, if possible. Thanks much, Sam Danna, Ph.D., Professor of Communication, Loyola University Chicago 820 N. Michigan Ave. Chicago, IL 60611