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July 28, 2008
Yahoo Updates Ad Performance Reports for Sponsored Search Accounts
Yahoo has released updates to the ad performance reports for sponsored search accounts. First up, three columns have been added to the report. They are:
- Ad ID column – This column displays your Ad's ID number.
- Ad: – This column provides a visual representation of your ad, including its title, short description and display URL.
- Destination URL
The columns are available in report downloads as well. Additionally, Yahoo has consolidated ad statuses into a single column.
The updates have been made across global markets and Mobile Sponsored Search.
What do you think of the updates? Let us know in the comments.
Related Reading:
Yahoo's Conversion Tips: Optimize, Navigate and Track
Where My Ads At? Yahoo Knows
Yahoo Makes Minor Updates to Sponsored Search
Posted by Nathania Johnson on July 28, 2008 11:01 AM
