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July 25, 2008
SEW Experts: Trademarked Terms: Guaranteed Conversions, Guaranteed Controversy
Bidding on trademarked kewyords may bring big conversions, but the strategy is often perceived to carry a grand amount of legal trouble with it. In today's SEM Crossfire column, "Trademarked Terms: Guaranteed Conversions, Guaranteed Controversy," Frank Watson explores whether or not bidding on competitors trademarks is a worthy strategy.
Posted by Nathania Johnson on July 25, 2008 8:27 AM
