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July 23, 2008
15% of Fortune 500 companies have blogs
PRWeek reports that a new study conducted by Burson-Marsteller has found that 15% of Fortune 500 companies communicate with consumers via blogs.
The survey, conducted in February and March this year, found that 74 Fortune 500 companies actively maintain blogs, many of them technology-related corporations. The top four industries with blogs were: Computers and Office Equipment (IBM, Dell, etc.); Network and Other Communications Equipment (Motorola, Lucent Technologies, etc.); Semiconductors and Other Electrical Components (Intel, AMD, etc.); and Internet Services and Retailing (Amazon, Google, etc.).
Of course, the next step is learning how to optimize your blog. For that, may I recommend that representatives of Fortune 500 companies attend the "SEO Through Blogs & Feeds" session on Wednesday, Aug. 20, at SES San Jose. The session will be moderated by Rebecca Lieb, Contributing Editor, ClickZ, and the speakers are:
* Chris Boggs, Search Engine Watch Expert & Manager, SEO, Brulant, Inc.
* Lee Odden, CEO, TopRank Online Marketing
* Amanda Watlington, Owner, Searching for Profit
* Daron Babin, CEO, Webmaster Radio
Check out the session to learn more about the unique advantages that optimized blogs and RSS feeds offer to companies large and small.
Posted by Greg Jarboe on July 23, 2008 10:31 AM
Comments
Thanks for the session mention and the stats on Fortune 500 companies with blogs.
An even more interesting statistic would be to see how many of those 74 blogs are actually optimized. Smells like a future blog post!
See you in San Jose.
Lee Odden July 23, 2008 2:27 PM
Lee, if you post it, I'll cover it.
Greg Jarboe May 22, 2009 10:08 AM
