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July 14, 2008

Google Talks Ranking and Basic SEO Again, This Time on Adsense Blog

Recently, Google's Matt Cutts gave USA Today readers 5 SEO Tips, which many of our readers found quite basic (albeit good). Then, last week, Google gave an overview of its ranking system. Both come in the midst of Google's latest push to inform about its privacy policy. Now, Google has taken to the AdSense blog to inform publishers of basic SEO tips.

Here's what Ambroise Fensterbank, Search Quality Evaluator, recommends:

Your pages should have a clear hierarchy and relevant internal links. We also recommend creating a Sitemap and using Google's Webmaster Tools. These tools are useful, user-friendly and will provide information such as where your backlinks come from or which queries visitors used to reach your site.
Use tags that are explicit and useful for the user. For example, avoid a title like "Homepage" or "Welcome to my site".</li><li>For images, use ALT attributes to describe appropriately what the image is about.</li></ul> <p>Fensterbank also recommends updating your site with fresh content, which may help the <a href="http://blog.searchenginewatch.com/blog/060922-052545">Googlebot</a> crawl your pages more regularly. Also, it may attract links.</p> <p>And what would a good instructional post be without a video? Hit play below to learn more.</p> <p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/3NbuDpB_BTc&hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/3NbuDpB_BTc&hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="344"></embed></object></p> <div id="a153047more"> <div id="more"> </div> </div> <p class="posted" style="clear:left">Posted by Nathania Johnson on July 14, 2008 10:13 AM</p> <style type="text/css"> ul#bookmarks li {display:inline;margin-left:0;margin-right:5px;} </style> <ul id="bookmarks"> <li><a href="http://www.stumbleupon.com/submit?url=http://blog.searchenginewatch.com/080714-101346&title=Google Talks Ranking and Basic SEO Again, This Time on Adsense Blog"><img border="0" src="http://www.searchenginewatch.com/_imgs/buttons/stumbleupon.gif" alt="Stumble It" title="Stumble It"></a></li> <li><a href="http://del.icio.us/post?v=4&jump=close&url=http%3A%2F%2Fblog.searchenginewatch.com%2F080714-101346&title=Google%20Talks%20Ranking%20and%20Basic%20SEO%20Again%2C%20This%20Time%20on%20Adsense%20Blog" onclick="window.open('http://del.icio.us/post?v=4&noui&jump=close&url='+encodeURIComponent('http://blog.searchenginewatch.com/080714-101346')+'&title='+encodeURIComponent('Google Talks Ranking and Basic SEO Again, This Time on Adsense Blog'), 'delicious','toolbar=no,width=700,height=400'); return false;"><img src="http://www.searchenginewatch.com/_imgs/buttons/delicious.gif" alt="Add to del.icio.us" title="Add to del.icio.us" border="0" /></a></li> <li><a href="http://twitter.com/?status=Reading "Google Talks Ranking and Basic SEO Again, This Time on Adsense Blog" + http%3A%2F%2Fblog.searchenginewatch.com%2F080714-101346" target="_blank"><img src='http://www.searchenginewatch.com/_imgs/buttons/twitter.gif' alt='Tweet it on Twitter' title='Tweet it on Twitter' border="0" /></a></li> </ul> <br /> <div id="collarity_blog_page"></div>  <br /> <h2 id="comments">Comments</h2> <h2>Post a comment</h2> <form method="post" action="http://blogs-1.gos.vnu.net/mt-comments.cgi" name="comments_form" onsubmit="if (this.bakecookie[0].checked) rememberMe(this)"> <input type="hidden" name="static" value="1" /> <input type="hidden" name="entry_id" value="153047" /> <div id="name_email"> <p><label for="author">Name:</label><br /> <input tabindex="1" id="author" name="author" size="30" /></p> <p><label for="email">Email Address:</label><br /> <input tabindex="2" id="email" name="email" size="30" /></p> </div> <p><label for="url">URL:</label><br /> <input tabindex="3" type="text" name="url" id="url" size="30" /> Remember Me? <input type="radio" id="remember" onclick="rememberMe(this.form)" name="bakecookie" /><label for="remember">Yes</label><input type="radio" id="forget" name="bakecookie" onclick="forgetMe(this.form)" value="Forget Info" style="margin-left: 15px;" /><label for="forget">No</label><br style="clear: both;" /> </p> <p><label for="text">Comments:</label> (you may use HTML tags for style)<br/> <textarea tabindex="4" id="text" name="text" rows="10" cols="50"></textarea></p> <div align="center"> <input type="submit" name="preview" tabindex="5" value=" Preview " /> <input style="font-weight: bold;" type="submit" name="post" tabindex="6" value=" Post " /> </div> </form> <script type="text/javascript" language="javascript">  </script> </MTEntryIfAllowComments> </div> </div> </div> <div class="cleaner"></div> <div id="bottom"> <div id="ad3" align="center"> <script type="text/javascript">  </script> </div> <div id="footer"> <ul> <li><a href="/talktous/contact">Send us feedback</a></li> | <li><a href="/talktous/contact">Technical questions or bug reports?</a></li> | <li><a href="/newsletterhelp/contact">Newsletter problems?</a></li> | <li><a href="/sew_rss">Receive news via SEW RSS feeds</a> <img src="/_imgs/rss.gif" alt="" style="vertical-align:middle;margin-top:-3px" /></li> </ul> <ul> <li><a href="http://www.incisivemedia.com/">Incisive Interactive Marketing LLC</a>. 2009 All rights reserved.</li> | <a href="http://www.incisivemedia.com/public/showPage.html?page=corporate_terms">Legal Notices, Licensing, Reprints & Permissions</a></li> | <li><a href="http://www.incisivemedia.com/public/showPage.html?page=1118">Privacy Policy</a></li> | <li><a href="/affiliate-program">Affiliates</a></li> </ul> </div> </div> </div> </div> </div> </div> <div id="bottom_wrapper" style="margin-bottom:-2px;"> <img src="/_imgs/wrapper_bottom.gif" alt="" /> </div> </div> </div>  <script type="text/javascript"> var gaJsHost = (("https:" == document.location.protocol) ? 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