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July 9, 2008
AdWords Keyword Tool Now Shows Numerical Data
If you hear loud shouts of exuberance coming from your SEM department (or consultant), that's because keyword research just got a whole lot easier. I'm super-excited to report that Google announced that it has officially added numerical data to its AdWords Keyword Tool. Now instead of staring at green bars, hoping to decipher how much of a difference there is between keywords, you have a ballpark figure. Tests of numbers in Keyword Tool were being seen as early as March 2007.
Here's a screenshot.
Posted by Nathania Johnson on July 9, 2008 11:18 AM
Comments
chase July 9, 2008 2:13 PM
Always wondered why Google didn't do this from the beginning itself. Better late than never. Party time folks!
Shinil.
Shinil July 9, 2008 7:41 PM
This brings a smile to my face that I expect will last all week, if not longer. I can't tell you how frustrating it has been to be denied the data that Google can so easily provide to advertisers.
Bravo, Google, for coming to your senses.
Dr. Richard Epstein July 10, 2008 12:47 AM
It's weird that the numbers don't seem proportionate to the graphs. Whats up with that?
I'm viewing this like the Google Link: command. Can't be trusted, and has to be supplemented with other data.
Justin Smith | Searching Solutions July 10, 2008 9:10 AM
Definitely long awaited!
I still remember talking to Google about two years ago and asking them when they were going to give us search volume numbers in their keyword tool like the overture tool did.
Their answer: Not likely due to privacy reasons. They were concerned that individual users could be identified through longer tail queries so they were more cautious with this data.
Happy to see that they changed their minds - or that we all helped them change their minds!
Xurxo Vidal July 10, 2008 10:23 AM
This spells the death of Wordtracker and others. I did some tests, and some of the early numbers are way different.
Only problem is there is no way yet to add in the Yahoo, Live, and AOL numbers.
Pete Radke July 17, 2008 3:27 PM
Not any more...no Competition or Search numbers for at least 2 days...anyone know what's going on?
Doug August 5, 2008 10:01 PM
Its down again but I'm sure it will be back up shortly. BTW this is the best thing out there!
Nashville SEO Firm August 6, 2008 5:51 PM
Looks like the Wordtracker vs Keyword Discovery argument is now finally resolved! The Google tool is good, through the figures do seem to be in bands. However, I think data from Google beats the alternatives who use a variety of proxy data to make their estimates. This proxy data was always based on a smaller sample than the Google data - the 80% sample gets my vote.
Simon Foster March 10, 2009 7:06 AM
about freakin time!!!!!!