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July 8, 2008
Yahoo Gains, Google Declines, and MSN Plummets for Q2 2008 Search Ads
AdGooroo has released second quarter search advertising results, and Google's client base is down 6.4% from the previous quarter. Google also declined 8.5% year-over-year.
Things were far worse for MSN. Their client base dropped a whopping 20% from Q1. The decline contributed to a 6.7% drop year-over-year. The decrease is not really a surprese since Microsoft has essentially admitted how bad their search is in their attempt to acquire Yahoo, and their successful acquisitions of FAST and Powerset.
Meanwhile, Yahoo could use some good news right now, and the AdGooroo data delivers. Yahoo saw a slight increase in its advertiser base at 0.03% over last quarter, and up 9.8% over last year.
Here's a chart with all the data goodness:
AdGooroo also reported data on the number of ads per keyword. Globally, the number of ads per keyword declined across Google, Yahoo, and MSN. When just looking at the U.S., however, Yahoo and Google held steady while Microsoft saw a decline.
More data for the math junkies:
What do you think of these numbers? Let us know in the comments.
Posted by Nathania Johnson on July 8, 2008 10:07 AM
Comments
Dan July 8, 2008 11:36 AM
I don't think anything is certain about this yet. It seems evident to me that Google has been steadily improving their ad quality (they factored page load time into the quality score in February), so this could explain the drop in ads shown.
Maria Natalee July 8, 2008 1:11 PM
I'm very happy about this , I have total faith in Yahoo! Alot of our clients use yahoo .
Mary July 9, 2008 11:26 AM
As an advertiser I gave up on MSN Live Search. 1) The client navigation for setup, changes or practically everything was un-intuitive to the extreme and therefore inopperative. 2) Getting help for # 1 sends one on a long series of links that end back up where you began with no resolution to be found and trying to get customer support was equaly useless. 3) Closing my account was also impossible and to this day I am still receiving status reports from 2005.
Karl Baldwin July 9, 2008 6:10 PM
Maybe I should be looking at some different graphs than the ones posted, but it looks like MSN made decent gains year-over-year in every area except in the adv # ads/keyword for the US only... not the horrendous losses the articles talkes about.
Confused July 10, 2008 9:39 AM
@Confused - Microsoft had 20% losses quarter-over-quarter.
The 6.7% loss for year-over-year compares Q2 2008 data to Q2 2007 data. The graph only shows from July 2007 to July 2008, so Q2 (Apr, May, Jun) 2007 isn't shown on the graph.
Nathania Johnson July 10, 2008 9:49 AM
Hmm it talks about MSN going down in comparison with Q2 and Google going down compared to Last year!
If you compare with Q1 Google has done really well and gone up considerably!
Indiandragon July 10, 2008 10:53 AM
I agree with Dan, Google's client base may have dropped but if they have a client base that can make up for they loss then no worries. We continue to use Google ads vs using Yahoo ads for the simple fact that Google owns the search engine market, you do utilize Yahoo ads as well but not nearly as much. I'm sure Google will do fine even with the drop!
New Millennium July 10, 2008 11:59 AM
I am having a project on picking up a market loser, do you think it is logical to place MSN as a future market loser? by looking at different statistics, it is clear that MSN is holding a very poor portion of customers compared to google and yahoo.
Can anyone provide me with statistics that compares MSN efforts with their gains?
Mohannad March 30, 2009 1:54 PM
I think we really need to wait and see how this is refelected in revenues. We saw last time how the ComScore numbers were different from Google's own.