« SEM Industry Exceeded 2007 Projections as SEMs Look to Video, Mobile | Main | SEW Experts: Stop the Web, I Want To Get Off! Drop Me at the Global Village »
June 20, 2008
SEW Experts: Travel Search 2.0 -- Know Your Audience
The online travel industry has the benefit of being one of the most mature verticals in the Web today. In today's Vertical Search Marketing column, "Travel Search 2.0 -- Know Your Audience," travel search expert Elisabeth Osmeloski explains that because of that, any new entrant has to seriously consider their value proposition and how they fit into the Travel 2.0 space, and remain laser-focused on their core differentiator.
Posted by Kevin Newcomb on June 20, 2008 12:00 AM









