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June 12, 2008
SEW Experts: Live Search Cashback vs. Google: A Case Study
It's an interesting marketing concept, but how do the Live Search results measure up to Google, the de-facto search engine standard? In today's Building Brand Equity column, "Live Search Cashback vs. Google: A Case Study," Erik Qualman performs a test of product-based queries on each finds the results promising, but mixed.
Posted by Kevin Newcomb on June 12, 2008 12:00 AM
