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June 6, 2008
SEW Experts: Keywords Without Ego
It's hard to believe that some marketers will measure success by the improvement of a popular keyword. In today's SEM Agency Issues column, "Keywords Without Ego," William Flaiz explains that high search frequency does not necessarily denote a great keyword, and ranking for a popular term does not a successful campaign make. While search positions give project managers a nice, clean number to report to their CEO, there's more to SEO than just ranking for ego terms.
Posted by Kevin Newcomb on June 6, 2008 12:00 AM
