SES New York 2010, March 22-26
Subscribe to SearchDay, our free daily e-mail summarizing the day's Search Marketing News.

« comScore Acquires M:Metrics | Main | AOL Joins OpenSocial »

May 29, 2008

Obama's Online Ad Spend Favors Google, Top Source of Donations

Kate Kaye at Clickz has done some in-depth analysis of the online ad spending of Democrat Presidential Candidate Barack Obama. The Illinois Senator has spent $3.47 million this year in online advertising.

Of that, $2.8 million went to Google while Yahoo received $180,000. Smaller amounts also went to Facebook, CNN.com, Gothamist, and Politico.

Google, of course, dominates the online advertising market, so it's a smart play by anyone to spend with them. But Google just happens to be number 13 on OpenSecrets.org list of top donors. The list compiles monies donated by corporate political action committees and individuals (who must report who they work for when contributing).

Related Reading:
Presidential Candidates Need Some Help with their Reputations
Clinton, McCain, Obama: Drilling Down on Local in Campaign '08

Posted by Nathania Johnson on May 29, 2008 9:43 AM

  • Stumble It
  • Add to del.icio.us
  • Tweet it on Twitter


Comments

Post a comment




Remember Me?

(you may use HTML tags for style)