« Matt Cutts: Can You Help A Brother Get A Lap Dance? | Main | SEW Experts: Five Traits of the Ideal Link Builder »
May 29, 2008
SEW Experts: Microsoft Search CashBack: Stealing from Google?
Microsoft announced it will give cash back to people who use Live Search and subsequently click-through and make a purchase. In today's Building Brand Equity column, "Microsoft Search CashBack: Stealing from Google?," Erik Qualman notes that the Live Search CashBack program just might steal that cash (in the form of market share) back from Google.
Posted by Kevin Newcomb on May 29, 2008 12:00 AM
