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May 21, 2008

YouTube Tops UK Social Media Sites for April 2008

Nielsen Online has released April 2008 social media rankings for the U.K. YouTube topped the list for the seventh straight month in a row.

Here's a look at the top 10:

uksocialmediaapril2008.jpg

And the top 10 from last year.

uksocialmediaapril2007.jpg

What do you think about YouTube's popularity? Are you leveraging online video in your social media campaigns? Let us know by leaving a comment.

Posted by Nathania Johnson on May 21, 2008 8:54 AM

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Comments

It never ceases to amze me when people call Wikipedia a social media... it is an information source an online encyclopedia

AussieWebmaster  May 21, 2008 5:13 PM

WWW.TRIBESMART.COM


As Ray Davies famously sang in The Kinks classic, Lola, ‘…..it's a mixed up muddled up shook up world …..' and we think Ray was probably right.

A new site, www.tribesmart.com has been launched which could well change the established dynamics between products, brands, distributors, retailers and the consumer.

The weird thing is this new site is essentially an empty shell, a blank page.

Sure it looks great, works well and is packed full of clever features and widgets – however apart from some generic product categories and initial product entries it is waiting to come to life.

www.tribesmart.com is based on Web 2.0 principals – user generated content, offering a social web platform which will be built, shaped and evolved by those who offer their opinions, knowledge and experience of products and brands and those who use this information for their purchasing choices.

From this community of users, influencers and contributors, reviews, recommendations, favourite's lists, product polls, Firefox widgets and Facebook gizmos - new voices, connections and market dynamics will spark into life.

Successful marketers of the future will understand the social web and the real meaning of interaction online is essentially interpersonal. These marketers will learn how to listen to and respond to these new communities of voices. They will recognise that the rules of the game have changed and the tectonic plates of B2C marketing and commerce have shifted.

We believe from these conversations people will make purchasing decisions that are well informed and based on the experience of others which they both seek and trust through the site.

Taking it up a level we believe new products will be discussed and conceived, new companies formed to design and produce them and new buying groups, distribution methods and retail opportunities; all closely aligned to these communities which gave birth to them will emerge from the various digital eco-systems where they first evolved and grew.

The age of the marketing dinosaur is well and truly nearing its end.

Notes - this site is just live - no big push for a month or so we would welcome any thoughts, comments you might have

wayne  September 17, 2008 3:14 PM

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