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May 16, 2008
Yahoo's Search Syndicate Gets Harsh Review By SEOBook
Aaron Wall has written a thorough and unflattering overview of Yahoo search traffic following the release of search numbers that show Yahoo gets well over half its search volume from its partners.
Aaron discusses how this impacts arbitrage and motivates poor quality. Though possibly just a little harsh, it is worth reading and keeping in mind.
Recent numbers from Efficient Frontier show that Yahoo has nearly three times more search partners than Google - funny given Google has over three times more search volume. And as Aaron notes direct search converts "nearly twice" more than partner search traffic.
Not good numbers moving forward in a battle for the search industry. But I always managed to convert Yahoo traffic at a better CPA than Google in the financial vertical. So maybe there are niches where Yahoo benefits from its partners.... will have to keep track of this one.
Posted by Frank Watson on May 16, 2008 1:56 PM
Comments
I thought SEW was doing real good these days by not promoting blackhats. So why are you now promoting what blackhats say again? This guy was caught by Google for spamming, don't ya know? I could care less what he says ... never. I didn't read it either. Now; if this site had given their opinion about Yahoo, I'd read it intently.
Doug Heil May 17, 2008 7:11 PM
Doug the numbers speak for themselves... your antagonism for Aaron is ridiculous - I cover any article I come across that offers insight.
AussieWebmaster May 17, 2008 7:57 PM
