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May 15, 2008
Wikipedia Traffic Grows 8,000% in 5 Years Due to Search Referrals
Nielsen Online has released data showing that Wikipedia's 8,000% growth in the past 5 years is attributed to search. Really? Is that what happens when Google ranks all of your pages as #1? I had no idea.
Breaking down the not-at-all suprising data:
Google sent the most search traffic to en.wikipedia.org with 61% of searches on home computers and 66% of work computers. Yahoo came in second at 19% home, 16% work. The main www.Wikipedia.org came in third, beating out MSN and AOL at home and search.MSN.com and search.Live.com at work.
Wikipedia's growth is slowing, however. Here's data for unique visitors in the month of April for the past six years with the year-over-year growth percentages:
2003 700,000, n/a
2004 2,082,000, 197%
2005 6,753,000, 224%
2006 25,970,000, 285%
2007 45,934,000 77%
2008 55,820,000 17%
Related Reading:
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Ten Reasons Marketers Should Pay Attention to Wikipedia
Posted by Nathania Johnson on May 15, 2008 9:58 AM
Comments
Ajay Garg September 8, 2009 11:30 AM
The Music Age is trying to achieve similar feats, albeit much fewer resources.