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May 15, 2008
eMarketer Lowers Social Network Advertising Projections
eMarketer is lowering projections for social network advertising from $1.6 billion to $1.4 billion for 2008. Two reasons are attributed to the adjustment: a slowing economy and the uncertainty over what advertising actually works on social sites.
Adjustments have been made for site-specific projections as well. MySpace's projection has been lowered from $850 million to $755 million, while Facebook has been lowered from $305 million to $265 million.
Related Reading:
Consumers Ok with Social Ads, But Rarely Find Them Targeted
Posted by Nathania Johnson on May 15, 2008 9:33 AM
Comments
interesting stuff. As a marketer I spend a decent amount of money on LinkedIn, that said they don't consider themselves a social network.
Anyone spending money on Facebook? MySpace? Another social network? Any success stories?
Matt McGowan May 15, 2008 12:24 PM
We did a 7 day test on Facebook for a niche social site. Did CPM at 19 cent, our CTR gave us around 27 cent CPC. We found that the users from Facebook viewed 5.30 pages (Site Avg: 21.47), time on site was 3:16 (Site Avg: 00:11:10), new visit 82.35%, with a bounce rate of 60.13% (Site Avg: 20.52%). Goal conversion came in at 1.31%. Only other thing I would have to make note of is that our tracking software by Google recorded 53% less traffic than Facebook claimed they sent us.
Levi December 28, 2008 12:59 AM
