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May 12, 2008
Avoid Extreme Makeovers During the Optimization Process
Whether you're optimizing a page for the first time or tweaking a page to improve your rankings, it can be tempting to give a page an extreme makeover. From title tags to keyword selection and density to link building, sometimes an SEO may feel the pull to change it all in the hopes of getting a quick return.
But making a bunch of changes all at once is not a prudent process. When multiple changes are made simultaneously, it's difficult to know what is contributing to any changes (declines or increases) in rankings.
Instead, try focusing on one change at at time. So what should your first change be? It can vary from keyword to keyword. Using SEO tools can help you perform competitive intelligence to figure out which metric is most likely to have the greatest impact for a given keyword, as well as analyze your site for strengths and weaknesses within those metrics.
Have an optimization tip to share? Think I'm completely off-base? Leave a comment and show us how it's done!
Related Reading:
SEM Tools of the Experts
SEO Tools Bonanza from SEOValley & SEO Book
Posted by Nathania Johnson on May 12, 2008 9:40 AM
Comments
Why do we care what made the changes happen? Who out there is going to un-do SEO in an effort to optimize rankings to #8 rather than #3?
I guess I generically consider SEO a modern design component that should be maximized, just like any other design component (nice images, use of design and usability best practices, proper grammar, etc.). Now "maximized" doesn't mean spam or over-done, just like "maximized" image use/creation or flash use or formatting doesn't mean the 4th of July: it means what's best for the task at hand, both to a user and whatever external process may benefit (in this case, search engine indexing)...
Thoughts?
Evan May 12, 2008 12:46 PM
