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May 7, 2008
SEW Experts: The Top 3 Reasons PPC Lead Gen Campaigns Miss Volume Targets - Part 2
Understanding how to analyze keywords using a waterfall analysis can give you a great deal of insight into what's happening with your campaign, and bring a sharp focus to the nature of the opportunities available to you. In today's Web Analytics and ROI column, "The Top 3 Reasons PPC Lead Gen Campaigns Miss Volume Targets - Part 2," Eric Enge outlines the steps involved, and the opportunities keyword waterfall analysis can reveal.
Posted by Kevin Newcomb on May 7, 2008 12:00 AM
