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April 1, 2008
New gDay algorithm threatens future of search marketing
There's very few questions Google has not been able to answer and, equally, there have been very few loopholes that SEOs have not been able to exploit. However, hot on the heels of techcrunch, I have discovered that the latest update from developers in Australia threatens to change all that.
Google's new MATE technology is designed to view relevancy as an entirely self consistent timeline, rendering link building a thing of the past. It simply wont be possible to exploit the rate of change of inbound links pointing to a site as it's relevancy will have already been historically determined.
So what is an SEO to do? The only possible way around this will be to implant 'site suggestions' within cache of sites linking to you. Archive.org would do well to be on hacker watch.
Posted by Jonathan Allen on April 1, 2008 10:26 AM
