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March 21, 2008
SEW Experts: Does A Close By Any Other Name Sell As Sweet?
Not all conversions are created equal. Capturing an e-mail address, delivering a free white paper, or converting using other non-sale-related measurements can create varying values of a close. In today's SEM Crossfire column, "Does A Close By Any Other Name Sell As Sweet?," Frank Watson discusses the need to take into consideration more than just the raw number of conversions.
Posted by Kevin Newcomb on March 21, 2008 12:01 AM
