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February 22, 2008

Search Headlines & Links: February 22, 2008

Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:

From the SEW Blog:

• Yahoo Says, "You Like Me, Right Now, You Really Like Me"
  Like Sally Field, Yahoo recently felt the love and respect of "the academy" -- Keynote Academy. They earned #1 Keynote rankings for “Search Assistance and Suggestions” and "Homepage Appeal."
• The Tao of Crafting Strategic SEM Partnerships
  Every professional needs someone. This timeless axiom is especially relevant to both those who consume and those who provide search marketing services.
• Google's Brin Calls a Microsoft-Yahoo Tie-up "Unnerving"
  Yesterday Google co-founder Sergey Brin described the Internet doomsday scenario if Microsoft wins its Yahoo takeover bid.
• SEW Experts: The Ginsu Guide to Search Analytics
  The ability to track online (and in many cases offline) advertising to offline conversions has been the biggest hurdle in measuring ROI for many Web-based or Web-involved businesses.
• SEW Experts: How to Market Your Search Engine Agency - Part 2
  Although we're in the business of marketing, there are many different things to consider when writing your own marketing plan.
• SEW Experts: How Search Marketing Slays Seasonality in Travel
  The most sophisticated advertisers in online travel rely on years, even decades of data collection and analysis to formulate their marketing plans.

Posted by Kevin Newcomb on February 22, 2008 11:53 PM