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February 22, 2008
SEW Experts: How Search Marketing Slays Seasonality in Travel
The most sophisticated advertisers in online travel rely on years, even decades of data collection and analysis to formulate their marketing plans. In today's Vertical Challenge column, "How Search Marketing Slays Seasonality in Travel," travel search expert Elisabeth Osmeloski notes that pearls of search marketing wisdom handed down from the top dogs in travel can make an impact on your bottom line.
Posted by Kevin Newcomb on February 22, 2008 12:00 AM
