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January 25, 2008
SEW Experts: PPC 101 Writing Successful Creatives
Writing ads for search engine advertising is almost like writing headlines. It requires an ability to distill information into attention-grabbing, character-restricted words. In today's SEM Crossfire column, "PPC 101 Writing Successful Creatives," Frank Watson outlines a plan to write ads that will grab attention, and convert.
Posted by Kevin Newcomb on January 25, 2008 12:00 AM
