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January 11, 2008

SEW Experts: Google AdWords 101: Landing Pages

Last time, we looked at the basic steps to set up a Google AdWords campaign. In today's SEM Crossfire column, "Google AdWords 101: Landing Pages," Frank Watson shows you how to use A/B testing to improve it.

Posted by Kevin Newcomb on January 11, 2008 12:00 AM

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