« SEW Experts: SEM Mentors: The Apprentice | Main | Online Information Show this Week in London »
December 3, 2007
SEW Experts: How Google, Yahoo Content Ad Matching Really Works
If you think you know how Google and Yahoo perform content ad matching, you may be surprised. In today's Content Advertising column, "How Google, Yahoo Content Ad Matching Really Works," David Szetela takes a detailed look at how content advertising campaigns really work -- how Google and Yahoo match your ad groups to appropriate pages of site content, and display your ads there.
Posted by Kevin Newcomb on December 3, 2007 12:00 AM
