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November 26, 2007
SEW Experts: Knowledge Gap: CEOs, CMOs, VPs and SEM
When your CEO, CMO, or other decision-maker knows a little bit about SEM, you've got trouble. While knowledge sharing is a good thing, there's a problem when people consider themselves knowledgeable on a subject well before that's actually the case. In today's Search Ads column, "Knowledge Gap: CEOs, CMOs, VPs and SEM," Matt Spiegel discusses the need to help those decision-makers realize that because they now have more knowledge doesn't necessarily mean they are prepared to make key decisions with this information.
Posted by Kevin Newcomb on November 26, 2007 12:00 AM
