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November 21, 2007
BidHero Brings Analytics to PPC Bid Management
Bid management for PPC campaigns has become more complicated with the introduction of "quality scores" by the major ad platforms, including Google, Yahoo and Microsoft. BidHero, a new bid management tool from Lyris, addresses the changes through its integration with Lyris' ClickTracks Web Analytics product. In today's SearchDay, "Lyris Intros BidHero Campaign Management Tool," we look at BidHero, along with the larger Lyris HQ portfolio it is a part of.
Posted by Kevin Newcomb on November 21, 2007 11:39 AM
