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November 19, 2007
SEW Experts: Content Advertising Explained - Part 3
Content ads need to work harder than search ads to distract the reader's attention from the Web site content that attracted them in the first place. In today's Content Advertising column, "Content Advertising Explained - Part 3," David Szetela shows you some ways to test your content ads, and offers some good and bad examples to study.
Posted by Kevin Newcomb on November 19, 2007 12:00 AM
