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November 13, 2007
Do You Know What's Really Causing Your Results?
Is a seasonal lift masking losses in your PPC campaign? Sometimes, gains in ROI could have been even better, if you could identify the point of diminishing returns. In today's SearchDay, "Tracking Real Value with Incremental ROI," Steve Haar reminds you that you need to question your results, especially in SEM, and especially around the holidays.
Posted by Kevin Newcomb on November 13, 2007 4:43 PM
