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October 15, 2007
SEW Experts: SEO SEM Budgets: Define Success Beyond Direct Response
If you're just now starting to think about how search and your organization (or internal search department) impact the 2008 planning process, you're a little late to the game. In today's Search Ads column, "SEO SEM Budgets: Define Success Beyond Direct Response," Matt Spiegel shows that it's not too late to expand search beyond direct response in the 2008 budget.
Posted by Kevin Newcomb on October 15, 2007 12:00 AM
