October 2, 2007

From the SEW Blog:

• Better Search: Libraries or Engines?
  Search engines win by a landslide, at least according to current college students.
• Study Shows Many Plan to Spend More on Search in 2008
  A significant number of advertisers plan to increase both their search ad spend and SEO budgets next year, according to a MarketingSherpa report.
• iHeard.com: Web Radio Search Engine
  A specialized search engine for finding internet radio stations has been launched by Fusa Consumer Search Network.
• Microsoft Acquires Shopping Search Site Jellyfish
  Jellyfish acts like a reverse auction through which retailers are ranked according to the amount they agree to lower their prices.
• Yahoo Search Gets Blended, Helpful
  Yahoo unveiled significant changes to its search engine, inlcuding the introduction of pre-search query refinement tool Search Assist, and blended search results
• SEW Experts: Top 10 Reasons You Must Do SEO
  Many have claimed "SEO is Dead." Here are the final five reasons why that just ain't so.
• SEW Experts: Taking the Offline Business Online
  Is your small business hiding offline? There are many ways to make it easier for you to be found in search engine results.

Headlines & News from Elsewhere:

• Forecast: Search and Video to Drive Internet Ad Spend, ClickZ
• Educate Your Team: SEO Isn't Voodoo, Search Engine Land
• Brand New Websites: A Search Engine Optimization Company Perspective, Search Engine Guide
• Don't Just Manage Your Reputation, Respond to Your Competitor's, Search Engine Guide
• Management by Embarrassment, Mike Moran
• New Technorati CEO Has A Challenge Ahead, TechCrunch
• Unhappy MSN AdCenter Customer, SEO Scoop
• Social Search - The Potential Impact on the Search Marketing Industry, Online Marketing Blog
• Marketing Case Study: Search Engine Marketing vs. Radio for Local Advertising, Marketing Revisited
• Optimizing A Paid Search Campaign, Search Engine Land
• SMX Local & Mobile Recap, Search Engine Land