« Google SERPs Promoting Google Book Links | Main | Interview of Usability Guru Jakob Nielsen »
September 24, 2007
SEW Experts: Branding Steers Search Beyond Direct Response
In today's Search Ads column, "Branding Steers Search Beyond Direct Response," Matt Spiegel discusses the myths of direct response advertising. If CMOs build brands, who does direct response? White mice, search marketers, and Pavlov's dogs?
Posted by Kevin Newcomb on September 24, 2007 12:53 AM
