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September 19, 2007
SEW Experts: Split Traffic, Raise Conversion Rates, Repeat, Multiply
In today's By the Numbers column, "Split Traffic, Raise Conversion Rates, Repeat, Multiply," Eric Enge reminds marketers that site optimization doesn't begin or end with landing page testing. A/B splits don't give marketers splitting headaches anymore. What's the next step? Multiply your variables.
Posted by Kevin Newcomb on September 19, 2007 12:00 AM
