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September 14, 2007

Yahoo Acquires News Aggregator BuzzTracker

Yahoo has acquired BuzzTracker, a news aggregator combining editorial judgment and algorithms taking into account how many times the story was blogged, and how recently.

BuzzTracker founder Alan Warms joins Yahoo as the general manager of News, along with his team. He is tasked with using the BuzzTracker technology to help improve the breadth and relevancy of Yahoo News content,regardless of the source.

"The decision to sell the business and move to Yahoo! was relatively simple. As anyone playing in the online space understands, online media is all about scale. The ability to garner real CPMs, the ability to sell ads directly, the ability to provide innovative solutions to advertisers, all depend on having tens of millions of unique visitors," Warms wrote on his Participate Media blog.

Posted by Kevin Newcomb on September 14, 2007 3:58 PM