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July 29, 2007
Deloitte media-consumption study finds user-generated content spans generations
According to a new study by Deloitte, about 51% of US consumers are interested in watching and reading content created by others, not just stuff crafted by the big Hollywood companies and TV networks. And Baby Boomers (42 to 60) and older Matures (61 to 75) are also taking part in the user-generated-content phenomenon, not just the under-25 crowd, Deloitte found. You can read more about the study at Advertising Age.
Posted by Greg Jarboe on July 29, 2007 10:25 AM
