« Nominate Now - ClickZ's Decade of Achievement Awards | Main | Business.com Acquired by Yellow Pages Publisher »
July 26, 2007
Web Analytics Shootout: Unica's Affinium NetInsight
Eric Enge, president of Stone Temple Consulting (and SEW Expert and blogger), continues his 2007 Web Analytics Shootout series with a review of Unica's Affinium NetInsight Web analytics package.
As with the other packages he's reviewed, Eric came up with a list of "cool things" that can be done with it:
- Creating custom dashboards
- Ad-Hoc Analysis
- Drag, Drop, and Drill, Drill, Drill Down
- Correlate Data
- A/B Analysis mode
- Integrate Offline Customer Data
- Examine Individual Click streams
- Robot/Spider analysis
- Remarketing
- Ask NetInsight Wizard
- Heat Map Overlay
- Date Comparison Reporting
Posted by Kevin Newcomb on July 26, 2007 11:05 AM
