July 17, 2007

From the SEW Blog:

• Google Planning Mobile Media Search Engine?
  Google is reportedly planning to launch a mobile media search engine to help consumers find and buy ringtones, games and other mobile content.
• Microsoft Adds Ask Sponsored Listings to Office Live Ad Management
  Using adManager, small businesses can buy and manage search ads from a simplified interface. Previously, the ad options were Microsoft's MSN Network and Live Search.
• Google to Offer Hosted Custom Site Search for Businesses
  Google has launched a program offering small businesses hosted site search with its Google Custom Search Business Edition, an enhanced version of its Custom Search Engine (CSE) service launched last fall.
• BidClix Closing Doors July 31
  BidClix, recently purchased by aQuantive, will cease to exist on July 31.
• Best of the Web announces B2BSoftware.com
  Best of the Web has expanded their offerings by entering the vertical search market with the launch of B2Bsoftware.com.
• It Takes More Than A Village
  As anyone publishing a web site knows, you have a front row seat when it comes to observing a multitude of visitor behaviors. Yet, when it comes to advertising, we continue to profile site visitors in such an unsophisticated manner.
• SEW Experts: Creating Synergy in Your SEO Efforts
  Mark Jackson discusses the key components of successful SEO, showing you how on-site optimization efforts work together to accomplish a common goal.
• SEW Experts: Don't Panic Over Sudden Traffic Changes
  Aaron Shear tries to ease the fears of a sudden algorithmic traffic change. Shear has been there, done that, and provides some advice for meeting panic from the executive suite.

Headlines & News from Elsewhere:

• Optimizing Content for Universal Search, Search Engine Guide
• Cognition Search: Formula for “Meaning” in Search, Search Engine Journal
• Myspace China and MSN China Become Partners, Search Engine Journal
• A "Google Slap", Search Engine Roundtable
• The AdWords Ad Optimization Process - Little Changes Have a Big Effect, SEOmoz
• NBC Placing "Multiple Bets" on Social Media - Do They Lack Focus?, Marketing Pilgrim
• Microsoft: We have the searchers; now we need the searches, All About Microsoft
• Facebook Will Sit Tight, As It Should, A VC
• Microsoft patents the mother of all adware systems, Ars Technica
• SEO Tips & Tactics From A Wikipedia Insider, Search Engine Land