June 26, 2007

From the SEW Blog:

• Ingenio Data Attempts to Crack the Code on Mobile Usage
  Pay-per-call provider Ingenio and market research firm Harris Interactive released results of a survey today that shows interesting data around consumer preferences for mobile devices and advertising.
• How Do You React to a Media Blitz?
  Should you up your search budgets and add keywords during an external media blitz? Not always.
• Quigo To Serve Time Inc. Contextual Ads
  Quigo has signed a multi-year with Time Inc. to provide contextual ads for sites like CNNMoney.com, Time.com, People.com and SI.com.
• Yahoo Keeps Creating its Own Troubles
  Finding a way to keep and build its search share and build out its display ads and other properties in the face of growing competition is enough of a challenge. But a bigger problem may be its propensity to shoot itself in the foot with recent media relations efforts.
• Skrenta Steps Down at Topix
  Rich Skrenta, CEO of news aggregator and local search site Topix since its launch five years ago, is stepping down from his position.
• Google Earth Outreach Non-Profit Initiative Launches
  At the Googleplex East this afternoon, Google introduced Google Earth Outreach, a new program designed to help nonprofit organizations.
• ThreadWatch Closing on Friday
  ThreadWatch, one of the first major industry blogs, is ceasing operations this week.
• Google Apps Adds Mail Migration
  Google now offers a way that users can migrate existing email data from an IMAP server into their Gmail accounts on Google Apps.
• SEW Experts: Five Fundamental Questions of Keyword Research
  Mark Jackson reviews five fundamental questions to ask of your site when performing keyword research.
• SEW Experts: Using WordPress to Manage Your Web Site Content – Part 1
  Carrie Hill tells you how easy it can be to use WordPress to build or maintain your Web site or blog.

Headlines & News from Elsewhere:

• Free Tool For Back-Of-The-Napkin Paid Search Forecasting, Search Engine Land
• AOL, Yahoo Ad Efforts Fail to Dent TV Upfront, paidContent
• No Surprise! Google Takes Early Lead, Marketing Pilgrim
• Top 10 Search Terms in 10 Categories, May 2007, ClickZ
• Flickr Photos Integrated into Yahoo Image Search, Search Engine Journal
• SES Latino 2007 in Miami Wrap Up, Search Engine Guide
• Future of Online PR and Reputation Management, Online Marketing Blog
• The 10 Commandments of Search, Alt Search Engines
• Checking Supplemental Index Status for URLs in Large Sites, SEO Speedwagon
• The Secret to writing mortgage paying linkbait, Cornwall SEO
• AdWords is Stealing From You (or you just don't know what you're doing), PPC Discussions
• Search Engine Optimization Is Not Google Optimization, Bruce Clay Blog