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June 5, 2007
Salesforce, Google Confirm Partnership
The rumored partnership between Google and hosted applications provider Salesforce.com have been confirmed, but at this point is little more than a way for Google to sell more AdWords ads to Salesforce.com users.
According to a ClickZ story, Salesforce.com will become the first on-demand reseller of Google's AdWords platform under a strategic alliance to help both companies win small- to mid-size ad accounts. It's similar to the first agreement Google struck with Intuit for AdWords integration with QuickBooks.
The rumors of a tighter integration between salesforce.com and Google's on-demand applications will have to wait for another day.
Posted by Kevin Newcomb on June 5, 2007 2:18 AM
