June 4, 2007

From the SEW Blog:

• Yahoo Launches Quality-Based Pricing
  Tonight, Yahoo Search Marketing began to roll out quality-based pricing across its sponsored search and contextual listings marketplaces
• Yahoo Launches Search Marketing Commercial API Program
  Yahoo is starting a three-tiered Search Marketing Commercial API program.
• NY Times Goes Deep on Google
  An article in Sunday's New York Times goes in-depth with Google's Amit Singhal, one of the Google engineers on the search quality team primarily responsible for building, maintaining and tweaking its ranking algorithm.
• Portfolio Based Bid Management vs. Keyword Based
  Eric Enge talks with Efficient Frontier's CTO about how a portfolio based approach provides better results than the classic approach of measuring and acting on the ROI on a keyword by keyword basis.
• 360i in Management Buyout
  Innovation Interactive, which houses search and interactive shop 360i and search tools provider SearchIgnite, has gone solo, via a management-led buyout from Japanese parent company Livedoor.
• Microsoft Planning Next Search Engine?
  Microsoft is rumored to have "gathered a team of twenty or more 'rock star' developers" to build its "next-generation" search engine.
• SEW Experts: Setting Campaign Goals and Metrics for Success
  Tony Wright explains the importance of setting initial metrics for success, especially for those new to search.
• AdWords Bolding Synonyms
  AdWords is now bolding the expanded match terms in the ads.

Headlines & News from Elsewhere:

• Yahoo: The Web's Future Is Not In Search, Read/Write Web
• AdSense publishers could earn money through Google Maps, JenSense
• Microsoft's ad business: Single, looking for love, Todd Bishop's Microsoft Blog
• Group rips Microsoft over Internet user profiling research
• Why your on-site optimization sucks, SEO Theory
• Google is not an Algorithm: Google Imparts Intent, Johnon.com
• Advertising on the Surface, ClickZ
• Worldwide SEO Myths and Misconceptions, ClickZ
• Adapting To Google's Universal Search, Search Engine Land
• New York Times Live Blogging And The Transformation Of Journalism, Publishing 2.0
• Gates and Jobs Interview Downloadable on iTunes, All Things Digital
• Coverage for First Search Marketing Expo Conference, Search Engine Roundtable
• Remarkable Openness from Google's Black Box Thanks to Saul Hansel, SEOmoz
• How Google Might Handle Fraudulent Adwords Advertising, SEO by the Sea
• How To Be A Gray Hat, Blue Hat SEO
• Soft Cloaking: META Tags, Robots.txt & Sitemaps, YOUmoz