May 27, 2007 - June 2, 2007
AdWords Bolding Synonyms
David Szetela spotted this today and contacted Google for confirmation. AdWords is now bolding the expanded match terms in the ads.
The example he used saw handbag being bolded when the search contained purse. This should be interesting. I will have to delve a little deeper into this. Can you turn it off, like expanded match etc.
I am starting a thread on this here. Keep track of developments there.
Posted by Frank Watson on June 1, 2007, 11:47 PM | Permalink
Search Headlines & Links: June 1, 2007
Want a snapshot of the day's SEM and SEO news? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:
From the SEW Blog:
- Google Acquires Feedburner
As expected, Google announced today that it has acquired Feedburner. - Mike Grehan Joins Bruce Clay Inc.
Mike Grehan has joined Bruce Clay Inc. as its VP of international business development. - Check Your Blog Deletions
Six Apart attempted to block what they genuinely believed were inappropriate blogs and it backfired. - SEW Experts: Nobody Likes to Hear Their Baby is Ugly
Jessica Bowman tells you how to make an SEO presentation that won't ruffle any feathers by gaining prior buy-in along the way. - SEW Experts: The Local Video Revolution
Video is a perfect venue for small businesses to advertise and for local search destinations like Citysearch, Superpages.com and YellowPages.com to integrate video with existing forms of local search advertising.
Headlines & News from Elsewhere:
- Search Engine Strategies Mythbusting, Traffick
- Five Reasons Mahalo Might Work, Marketing Pilgrim
- Google's Internal Company Goals Revisited, Google Blogoscoped
- Best of Google Street View, Google Blogoscoped
- Are SEM Conferences Still Worth Attending?, Search Marketing Gurus
- Startup Search Exposes the People Behind Web Startups, Read/Write Web
- Internet Marketing is Mostly Perseverance, Biznology
- Jason Calacanis & Mahalo: Hypocrites to the End, Eric Lander
- Flashback: Bill Gates, in 1987, forecasts 2007, Todd Bishop's Microsoft Blog
- Jump off now! The CPM advertising model ship is sinking, John W. Ellis
- Know Your Fish, SEO Chicks
- ValueClick Names Vadnais CEO, ClickZ
- RFP Do's and Don'ts, ClickZ
- U.S. Search Engine Rankings, April 2007, ClickZ
- Sproose: Human Powered Search Meets Digg, TechCrunch
- Google's dominance 'will not last forever', Information World Review
- Dogpile: Search Results On Major Engines Diverging, Search Engine Land
- Hey Jason, Search Results are Never "Done", Search Engine Guide
Posted by Kevin Newcomb on June 1, 2007, 5:11 PM | Permalink
Google Acquires Feedburner
As expected, Google announced today that it has acquired Feedburner. The move brings feed distribution and management tools, as well as potential RSS distribution of AdWords ads.
Feedburner CEO Dick Costolo shares his thoughts on the Feedburner blog.
Posted by Kevin Newcomb on June 1, 2007, 2:28 PM | Permalink
Mike Grehan Joins Bruce Clay Inc.
Mike Grehan has joined Bruce Clay Inc. as its VP of international business development. According to Lisa Barone, his role will include strategy, servicing key accounts, and international training:
In his new role as VP of International Business Development, Mike will routinely be let out of the storage closet, but only if he promises to help us further develop and implement the company's global growth strategy, and help with client services on key accounts. We're also going to make him assist Bruce in teaching our international SEO training class in Australia, South Africa, the UK and Europe to train search marketers world-wide. Mike has a lot of knowledge and we think he should share it.
Many SEW readers will recognize Mike from his frequent speaking appearances at SES and other industry events (he'll be in Toronto and Miami), or from his long-running ClickZ column on search.
Mike shares his thoughts on his Mike Grehan Says... blog:
Bruce Clay already has a presence in the UK as well as South Africa and Australia. I'll be supporting him in strengthening the brand and training in those territories, as well as opening in at least three new geographical territories this year. So, it looks like my office, once again, will be mainly on a Boeing 777!
Congratulations to both Mike and the Bruce Clay team.
Posted by Kevin Newcomb on June 1, 2007, 12:41 PM | Permalink
Check Your Blog Deletions
This week, Six Apart attempted to block what they genuinely believed were inappropriate blogs and it backfired. Given the proliferation of blogs, it's time to examine your own approaches to deleting user-generated content from your sites.
In the case of Six Apart, they took action on their own Live Journal site. After discovering what they believed was sex-themed content, entire communities "took the hit" and everyone was blocked. Then Six Apart went back and unblocked individuals who were not violating their terms and conditions. (See CNET coverage here and here. )
Before blogs, the original free web-hosted services also wanted to prevent dirty or potentially illegal materials from appearing. When I was general manager at Freeservers.com, we literally had someone assigned to the task full-time. We monitored spikes in traffic and blocked the offending web site. Alternatively if someone registered a complaint, regardless of our opinion or judgment, we also blocked sites that offended him/her. We thought that worked pretty well.
Currently, it is possible to do more with internal searching mechanisms. Blog suppliers could search for inappropriate terms and content within blogs. They might block particular blogs, bloggers or perhaps postings. All these actions are acceptable, as anyone who creates a blog is subject to the terms and conditions of the supplier.
If you're a publisher, then take a look at how you're handling bloggers who have signed up and are posting on your domain. Check your Terms of Service, and either adjust them or otherwise create policies that are appropriate for your site. Beyond the policies, decide how you want to handle bloggers and posters in general. How do you want to monitor them? How to you want to respond to complaints? Are you comfortable with an "anything goes" approach?
In the user generated era, you should encourage free speech and open dialog. It's just 99.9% rather than 100% free-for-all.
Posted by on June 1, 2007, 9:31 AM | Permalink
SEW Experts: Nobody Likes to Hear Their Baby is Ugly
In today's In-House column, Nobody Likes to Hear Their Baby is Ugly, Jessica Bowman tells you how to make an SEO presentation that won't ruffle any feathers by gaining prior buy-in along the way.
Posted by Kevin Newcomb on June 1, 2007, 5:53 AM | Permalink
SEW Experts: The Local Video Revolution
In today's Vertical Challenge column, The Local Video Revolution, Michael Boland addresses the latest trends in local online video. He points out that video is a perfect venue for small businesses to advertise and for local search destinations like Citysearch, Superpages.com and YellowPages.com to integrate video with existing forms of local search advertising.
Posted by Kevin Newcomb on June 1, 2007, 5:51 AM | Permalink
Search Headlines & Links: May 31, 2007
Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:
From the SEW Blog:
- SpotRunner Dives Deeper into Local
Yesterday, local video ad and distribution provider Spot Runner announced a deal with Lexis Nexus Martindale Hubbel. This gives the company closer access to local advertisers in the legal vertical by opening up a single point of entry to a broad base of private attorneys. - Mapping The Minds of Visitors Helps Categorizing, Keyword Development
Bill Slawski, of SEO by the Sea, wrote an interesting article about mapping visitor intent to help develop effective categories and keywords for your marketing efforts. - Yahoo SERP Lists Google Group That Redirects To MFA Search Page
Talk about a maze. I was checking one of my keywords at Yahoo and found down at the number 10 spot a listing for what would appear to be a Google Group covering the subject. The url should have told me something was most probably amiss. - Search's Place in the Marketing Mix
Are you giving search its due credit when you look at results of other marketing campaigns? Are you taking those campaigns into account when you plan your search activities? - Calacanis Launches Human-edited Search Engine
The former CEO of Weblogs Inc. and GM of Netscape has revealed his latest project: a human-edited search engine/wiki/directory called Mahalo. - Google Announces Google Gears
Google Developer Day kicked off today with the announcement of Google Gears, an open source project focused on the development of offline web applications. - SEW Experts: Avoiding Low-Quality Links and Link Networks
Justilien Gaspard tells you how to build links while spotting low-value links or links that might be devalued.
Headlines & News from Elsewhere:
- History Lesson for Mahalo, SearchViews
- 100,000,000 Ways To Invest In SEO, Search Engine Land
- Crap SEO's, they're out there and they want your business!, Fresh Egg
- Comparing AdWords, Panama & AdCenter Performance, Got Ads?
- The Long Tail, SEO Revolution
- Seven Habits Of Highly Effective Pay-Per-Click Advertisers, John Ellis
- Branding v Optimization- Something Has to Give., SiteLogic
- How Do I Convince Clients That SEO is Worth the Investment?, Cre8tive Flow
- A Real Alternative To AdSense, Performancing
- Simple tips for tracking campaign performance for offline businesses, Inside AdWords
- Google Maps is spying on my cat, says freaked out BB reader, boing boing
- 21 Reasons Why You Do NOT Need Web Analytics, Web Analytics World
- YellowPages.com to Invest Heavily in New Sales Staff and Locations, ClickZ
- Zango Points Finger at Google in Suit Against PC Tools, ClickZ
- Startup Search: tracking the web startup ecosystem, Niall Kennedy
- It looks like we're being evil, but we're not, Information World Review
- You Can't Fake Real Content, Search Engine Land
Posted by Kevin Newcomb on May 31, 2007, 11:00 PM | Permalink
SpotRunner Dives Deeper into Local
Yesterday, local video ad and distribution provider Spot Runner announced a deal with Lexis Nexus Martindale Hubbel. This gives the company closer access to local advertisers in the legal vertical by opening up a single point of entry to a broad base of private attorneys.
The deal will make Spot Runner's ad creation engine and cable spot buying dashboard available to Lexis Nexus affiliated law firms. This is very similar to Spot Runner's deal with Coldwell Banker in the real estate vertical that gives the firm's far flung agents immediate access to customize 30 second ads and choose where they want them distributed.
This involves voice overs and text that are overlayed on stock video footage (available for many different advertising categories). The cable spot buying dashboard then lets advertisers choose geographic and demographic targeting for where the ads will run. The price for ad creation is $500, while ad placements can be as low as $12 (surprisingly) for 30 second spots on comedy central and CNN in some markets.
These deals for spot runner are the best way for the business to scale. Otherwise it is addressing a very wide and fragmented segment of small businesses. This becomes even harder if you look at the fact that it employs a self service model without a sales force. One single deal with a large business with many decentralized constituents effectively gives it a single point of entry to many local businesses.
But the significance this announcement is that it's Spot Runner's first move into the legal vertical. Real estate and autos have already caught on quickly with video advertising and represent the biggest advertiser groups for Spot Runner. This is because of the high consideration items, pressure for leads, and high margins that have made early adoption a necessity, and advertising spends somewhat inelastic. These factors are also very much present in many professional services areas including lawyers.
Spot Runner's move into the legal vertical is also significant because it is an area traditionally "owned" by yellow pages publishers. In fact, this should be a call to action for yellow pages publishers to begin to offer video advertising to local professional services advertisers.
This could be a complimentary addition to the advertising bundle they currently offer including print and online (internet yellow pages) placements. Spot Runner could be a nice creative partner in rolling this out, but it currently offers only cable distribution. Other video producers such as TurnHere and Spotzer offer online video distribution, and Spot Runner will likely follow suit soon.
The model for IYPs and local search destinations could be a video window that is embedded in individual business listings that is sold as an additional ad unit or upsell. Many IYPs that spoke at The Kelsey Group's Drilling Down on Local conference -- including Yellowpages.com and YellowBook.com -- expressed a pressing interest to do this. But they better do it quick, or someone else will. Oops, Citysearch already has.
More on the subject of local video advertising in an upcoming SEW experts column.
Posted by Mike Boland on May 31, 2007, 5:14 PM | Permalink | Comments (0)
Mapping The Minds of Visitors Helps Categorizing, Keyword Development
Bill Slawski, of SEO By The Sea, wrote an interesting article about mapping visitor intent to help develop effective categories and keywords for your marketing efforts.
Between his detailed report and some perceptive comments, this is a post well worth reading and using to improve your search marketing.
Posted by Frank Watson on May 31, 2007, 3:31 PM | Permalink
Yahoo SERP Lists Google Group That Redirects To MFA Search Page
Talk about a maze. I was checking one of my keywords at Yahoo and found down at the number 10 spot a listing for what would appear to be a Google Group covering the subject. The url should have told me something was most probably amiss.
groups.google.com/group/loan-loans-bad-bad/web/currency_trading.html
The arbitragers are getting really creative. But I really want to know how they got someone at Google to create the redirect. It is a little hard to do that without access to the server.
Now you aren't finding the result in the Google organic results, so I guess Yahoo places more stock in Google Groups than Google itself! After this they may be a little less likely to do so.
Posted by Frank Watson on May 31, 2007, 2:18 PM | Permalink
Search's Place in the Marketing Mix
Are you giving search its due credit when you look at results of other marketing campaigns? Are you taking those campaigns into account when you plan your search activities? In today's SearchDay, In the Mix: Search in the Overall Marketing Mix, Impaqt's Pat Stroh explains that without knowing the full details of a client's media mix, an agency is limited in how well it can optimize a paid search campaign. But once an agency is armed with at least some of this historical data, it can begin to explain the mountains and valleys in those paid tracking reports.
Posted by Kevin Newcomb on May 31, 2007, 2:12 PM | Permalink
Calacanis Launches Human-edited Search Engine
Jason Calacanis, former CEO of Weblogs Inc. and GM of Netscape, has revealed his latest project: a human-edited search engine/wiki/directory called Mahalo.
The idea is to hand-craft search results for the top search queries. At launch (in Alpha, meaning "not ready for users, but looking for feedback"), Mahalo has results for 4,000 terms, and expects to have 10,000 by the end of the year. There are currently 40 editors on staff, with 100 planned by the end of the year. Calacanis, currently an "entrepreneur in action" at Sequoia Capital, is the CEO of Mahalo. Investors include Sequoia, Elon Musk, and Newscorp.
Calacanis has no pretensions about replacing Google, since the human-edited model would not scale to match the billions of pages in Google's index. Instead, he looks at Mahalo as a way for searchers to get a better answer for top queries, while defaulting to Google for those not served by Mahalo.
"Google's mission is to index the world's information; our mission is to curate that wonderful index," Calacanis said in a statement. "It's my belief that humans can play a significant role in the development of search results and we're going to try to figure out exactly what that role is over the next couple of years. I am really looking forward to hearing what people think of the Alpha."
The idea is similar in certain ways to what About.com did with its guide sites, what the Open Directory Project was once, or what Squidoo or Wikipedia hope to become. Even with answers for only 10,000 terms, Mahalo's editors face a daunting task of keeping those terms updated, while adding newly popular terms.
But Calacanis has a track record of keeping a large team motivated, with more than 300 bloggers in the Weblogs Inc. Network at one point.
Another challenge, faced by all new search engines, is getting people to change their habits and try something new. Calacanis is counting on a good user experience and word-of-mouth to do that.
The site will be monetized with Google AdWords, and Calacanis has no immediate plans for Mahalo to sell its own ads. There is a way for users to suggest sites to a guide as answers to specific queries, but Calacanis – no fan of SEO – has said that process will be heavily monitored to prevent gaming of the system.
Track the coverage of Mahalo on Techmeme.
Posted by Kevin Newcomb on May 31, 2007, 10:06 AM | Permalink
Google Announces Google Gears
Google Developer Day kicked off today with the announcement of Google Gears, an open source project focused on the development of offline web applications. While the phrase "offline web" may seem like an oxymoron, it speaks directly to the goal of Google Gears, which is to increase access to data and applications even when there is no Internet connection available.
Google's announcement indicates that Google Gears is a browser extension that is being "made available in its early states so that everyone can test its capabilities and limitations and help improve upon it". In addition, Google is proposing that this concept evolve into a "single standard for offline capabilities that all developers can use". Google Reader has already implemented Google Gears and as a result is offering offline capabilities.
The underlying technology uses JavaScript APIs for data storage, application caching, and multi-threading. Companies announcing support for Google Gears include Adobe, Mozilla Corporation, and Opera Software.
Posted by on May 31, 2007, 9:41 AM | Permalink
SEW Experts: Avoiding Low-Quality Links and Link Networks
In today's Link Love column, "Avoiding Low-Quality Links and Link Networks," Justilien Gaspard tells you how to build links while spotting low-value links or links that might be devalued.
Posted by Kevin Newcomb on May 31, 2007, 12:28 AM | Permalink
Search Headlines & Links: May 31, 2007
Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:
From the SEW Blog:
- eBay Acquires StumbleUpon
As rumored last month, eBay has acquired social media service StumbleUpon for $75 million in cash. - Mobile SEO Presents Challenges
Mobile search engine optimization shares some common methods and problems with its Web-based counterpart, but there is a whole set of other issues unique to mobile sites. - Google Picks Up Geo-locating Photo Service
Google will acquire Panoramio, a Spanish community site that links photos with the geographic location at which they were taken. - News from SES China
Several intrepid travelers made the trip to Xiamen for SES China last week. - Google is a Data Company
Google's core expertise is not as a search engine company, or an advertising company. Google is a data company. - Web Is 'Force for Democracy': Schmidt
"Politicians will be forced to be more transparent," Schmidt said. - Yahoo CTO Retires
Farzad Nazem has decided it's time to take a breather and has announced his retirement. - Google Map Directions Have Sense of Humor
When you do a New York City to London request the results tell you to swim the Atlantic. - SEW Experts: A Look at Latency In Search Engine Ranking
Eric Enge presents a case study of a niche content site that reveals differences in latency involved in each search engine's index, and in how each search engine responds to removed pages.
Headlines & News from Elsewhere:
- SEO Challenges for Three Business Types, ClickZ
- Companies warned over internet data, Information World Review
- Can You Make a Living Blogging, Graywolf SEO
- Client SEO is Harder Than Ever, John Andrews
- You Are Better Than You Think, Tropical SEO
- Googlenoping, SearchViews
- 8 Tips To Create A Landing Page, 15 Digital Marketing
- Search Engine Marketing Results Tracking, Think About Search
- Should you NOINDEX your RSS feed?, Ramblings About SEO
- Death of Journalism - Blame Google? No. Ask Google to Lead? Yes., Battelle's Searchblog
- Idea: Improve Local Search Business Data, Small Business SEM
- Web Strategy: How to evolve your irrelevant corporate website, Web Strategy by Jeremiah
- Annoying Differences Between Yahoo Panama and Google AdWords, Got Ads?
- Universally and Gainfully Google: The Personalities Test, Metamend SEO Blog
- How to Win Sales and Influence Spiders Review, Cat Seda
- Designed to Sell, The SEM Zone
- How to Choose a Brandable Domain Name, QuickSprout
- Guide to Keyword Researching Tools, Search Engine Journal
- 13 Tips For Getting Page One Search Rankings, Search Engine Guide
- If Your “Baby Is Ugly,” Fix It, Practical eCommerce
- In-house Spotlight : AllRecipes.com's SEO Dustin Woodard, Search Engine Journal
- Modeling Search and User Behavior to Measure Campaign Performance, SEO'Brien
- How Bloggers Can Adapt To Universal Search, Performancing
- Talking PPC With Microsoft Adcenter, Shoemoney
Posted by Kevin Newcomb on May 30, 2007, 11:59 PM | Permalink
Google Picks Up Geo-locating Photo Service
Google announced today that it will acquire Panoramio, a Spanish community site that links photos with the geographic location at which they were taken, viewable in Google Earth and Google Maps. Other users can also add metadata to photos posted to the site. Google has been using Panoramio data in a default layer in Google Earth since the beginning of the year, and will continue to do so. It will also incorporate the technology into its other mapping products.
Posted by Kevin Newcomb on May 30, 2007, 11:41 PM | Permalink
eBay Acquires StumbleUpon
As rumored last month, eBay has acquired social media service StumbleUpon for $75 million in cash. The deal gives eBay access to StumbleUpon's 2.3 million users via the StumbleUpon toolbar, which allows users to "stumble" to new sites, videos, and other content within user-selected categories.
StumbleUpon's founders and management will remain with the company, which will now be led by Michael Buhr, senior director at eBay, who becomes StumbleUpon's general manager.
It's unclear at this point what eBay plans to do with StumbleUpon. Om Malik hypothesizes that eBay will add a StumbleUpon search box to the Skype client, which it acquired last year, as a "desktop backdoor." Other options include adapting the technology to eBay's core auction business, to showcase related products based on a user's bid history, or using the StumbleUpon toolbar as the entry point.
Posted by Kevin Newcomb on May 30, 2007, 11:28 PM | Permalink
Yahoo CTO Retires
"Yahoo!'s CTO, Farzad Nazem, 45, has decided that it's time to take a breather and has announced his retirement. His last official day at Yahoo! will be June 8, 2007", according to the company press release.
"Zod agreed to remain on board to help see Yahoo! through some key milestones including the company and subsequent Technology Group re-design efforts as well as the critical launch of Panama. Zod has established an extremely strong and accomplished leadership team within the technology organization" the press release explained.
"Effective immediately, Jerry Yang has agreed to step in as the interim executive sponsor of the group and will work closely with David Filo and the technology leadership team to continue to drive the technology strategy forward. We will begin an immediate search for a new technology leader.For additional information on Zod's retirement, please read his post on our corporate blog, Yodel anecdotal: http://yodel.yahoo.com/2007/05/30/eleven-years-12000-yahoos-and-one-great-ride/."
Posted by Frank Watson on May 30, 2007, 5:56 PM | Permalink
Mobile SEO Presents Challenges
Mobile search engine optimization shares some common methods and problems with its Web-based counterpart, but there is a whole set of other issues unique to mobile sites. In today's SearchDay, Search to Go: Meeting the Needs of the Mobile User, Amanda Watlington looks at some of those challenges.
Posted by Kevin Newcomb on May 30, 2007, 3:33 PM | Permalink
News from SES China
I didn't make the trip to Xiamen for SES China, though I was tempted by the thought of spending at least 24 hours sitting on a plane. Thankfully, there were several intrepid souls from the States that did make the trip last week, and have blogged about it:
- Presentations from SES Xiamen, SEOmoz
- Search Engine Strategies China Recap, Search Engine Journal
- Report From The Field: Search Engine Strategies China, Search Engine Land
- Logging in from China - Part III, Out of My Gord
- Search Engine Strategies - Xiamen China, SEOmoz
- Report From SES China: SEM Strategies For The Enterprise Life Cycle, Search Engine Land
SES Milan took place yesterday and today, so if anyone attended that show, let me know and I'll link to any blog coverage, or feature it here. The next Search Engine Strategies events are coming up in June, in Toronto on June 12-13, and in Miami on June 18-19.
Posted by Kevin Newcomb on May 30, 2007, 2:22 PM | Permalink
Web Is 'Force for Democracy': Schmidt
Goolge CEO Eric Schmidt said, at a conference yesterday in South Korea, that the web is a force for democracy.
"Politicians will be forced to be more transparent," PC World reported Schmidt said.
"Internet tools like search ultimately help make the world a better place, allowing more people to access information that affects their lives and make smarter choices when voting for officials. "More people looking at an idea results in a better outcome," Schmidt said, calling the Internet a "powerful force for democracy."...
While Schmidt preaches the value of greater information access for democracy, Google hasn't always been so free with information about itself. Relative to many of its competitors, the company has earned a reputation for carefully managing the release of information about its activities and executives, even as it compiles reams of personal information about its users."
PC World
Posted by Frank Watson on May 30, 2007, 12:53 PM | Permalink
Google Map Directions Have Sense of Humor
Friend of mine came across this. When you do a New York City to London request the results tell you to swim the Atlantic.
Guess the same jokesters that would prompt you with the question "Do you mean French war defeats" when searching for "French war victories" are playing here.
Posted by Frank Watson on May 30, 2007, 12:17 PM | Permalink
SEW Experts: A Look at Latency In Search Engine Ranking
In today's By the Numbers column, A Look at Latency In Search Engine Ranking, Eric Enge presents a case study of a niche content site that reveals differences in latency involved in each search engine's index, and in how each search engine responds to removed pages.
Posted by Kevin Newcomb on May 30, 2007, 8:04 AM | Permalink
Google is a Data Company
Google is a data company. No, it's not a search engine company, or an advertising company, it's a data company. I'm talking about their core expertise here.
My thinking on this emerges from a few different discussions I had during my recent visit to the Google Searchology event. First during the presentation by Google VP of Engineering, Udi Manber, there were two interesting comments:
- Google does it's testing of new algorithms and changes to their UI on a complete copy of the web. This is already impressive!
- With it's Cross Language Information Retrieval (CLIR) program, Google is performing real time, on the fly translations into 12 different languages that they are supporting with this program.
That means that they are keeping 2 total copies of the web, and are doing real time translation into 12 languages on a query by query basis. That's some serious data management.
After the main event, when we sat down for lunch, I spoke with Peter Norvig, director of research at Google. Peter is the first person who got me focused on this notion of Google being a data company. He underscored that by telling me a story of the early Google days. The gist of the story was that before Google was conceived, it occurred to Sergey Brin and Larry Page that having a copy of the entire web would be a useful thing, but they did not originally know how they would use it.
It was only after the fact that they thought about building a search engine, once they realized that the web's complexity would not be easily catalogued in a human edited directory.
Then there's the conversation that Manoj Jasra of Enquiro told me about. He was talking with Larry Page, who relayed to Manoj the notion that Google would like to get to the point where they are indexing data as you are typing it in (Don't scream big brother yet, the intention here was that this would only be for data intended for the public).
While this idea is not practical, the earliest Google would be able to get the data is when it gets made public by being published, it does communicate something about the Google mind set.
Regardless of whatever else may happen (e.g. Google acquiring companies like Doubleclick, I would expect them to keep leveraging this core technology expertise for the for seeable future.
Posted by on May 30, 2007, 7:32 AM | Permalink
Search Headlines & Links: May 29, 2007
Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:
From the SEW Blog:
- Using Log Files To Improve Page Rank Distribution
Sharing link love within a large site poses special challenges. - Google Can Now Find Faces
Google Image Search is adding face-recognition technology, as well as new features to filter images from news stories. - FTC Looking at Google-DoubleClick Deal?
The Federal Trade Commission (FTC) has opened a preliminary antitrust investigation into Google's planned $3.1 billion acquisition of DoubleClick - How To Market A Website for $100
Patrick Sexton interviewed some major players in the search space and asked them all how would they market their website if they only had $100. - Colbert Interviews Wikipedia Founder
With a mix of humor and serious questions, the two discussed the future goals of Wikipedia. - 80% of Podcast Listeners Seek Out Products They Hear About
The UK survey also found that 90% of listeners would consider forwarding audio shows to friends. - Interview with FeedBurner's Rick Klau
There are benefits to full-post RSS feeds that many people are missing. - SEW Experts: Using a Corporate Blog for CRM
Mark Jackson examines how corporate blogging can be used for customer relationship management (CRM). - SEW Experts: Universal Search for Small Business
Carrie Hill tells you what universal ranking of multiple silos of search results can mean for your small business.
Headlines & News from Elsewhere:
- Googlers Break Away, Build Ooyala, WebProNews
- Bill Slawski Joins Commerce 360, Cre8pc
- Is Microsoft Cool Enough for Search?, Mad.co.uk
- Putting users in charge, Google Blog
- The Ultimate Deadline, Yahoo Publisher Network Blog
- Don't be evil? Are you sure?, Information World Review
- AOL To Name Burbank as CMO, MediaPost
- Semantic Search: An Antidote for Poor Relevancy, Read/Write Web
- Virtual Earth Expands 3-D to Include NYC, Screenwerk
- Is Google Buying Companies to Add to Google Pack?, Marketing Pilgrim
- Link & Ranking Strategies for Enterprise Sites, SEOmoz
- Will .edu Links Ever Lose Their Luster?, SEOmoz
- Loki 2.0 And The 'Geo-Web', Search Engine Land
- 8 More New-ish Social Media Sites (That Actually Send Traffic), Tropical SEO
- The Web Analytics Dip: Oh my god, MATH!, Search Marketing Gurus
- Second Tier Search Engines & Clean Traffic Sources, SEO Book
- The Most Important Element of Your AdWords Campaign is..., PPC Discussions
- User Intent and Characteristics of Search Queries, SEO by the Sea
Posted by Kevin Newcomb on May 29, 2007, 11:51 PM | Permalink
Using Log Files To Improve Page Rank Distribution
Following a discussion on "Link & Ranking Strategies for Enterprise Sites" at SEOMoz, Hamlet Batista wrote an interesting article on ways top pass the link love around a web site using a dynamic solution.
Basically the conversation started about Enterprise sites - ones with tens of thousands to millions of pages. Many of the pages have little if any Page Rank and Rand started the discussion with suggestions of how the link love can be shared inside a website.
Batista contributed to the comments and then wrote his own piece with details of how this could be programmed to be done dynamically.
Both articles are worth a read.
Posted by Frank Watson on May 29, 2007, 4:47 PM | Permalink
Colbert Interviews Wikipedia Founder
The Greatest Living American Stephen Colbert interviewed Wikipedia founder Jimmy Wales on Thursday.
With a mix of humor and serious questions, the two discussed the future goals of Wikipedia. Wales stated he wanted the site to be the leading source of information in every language.
Colbert summed up the benefits and pitfalls of Wikipedia when he said, "Wikipedia is the first place I go when I am looking for knowledge, or when I want to create some."
Posted by Frank Watson on May 29, 2007, 3:38 PM | Permalink
Google Can Now Find Faces
Google Image Search is in the process of adding face-recognition technology, as well as new features to filter out images from news stories, according to Google Blogoscoped. The features, which so far are available only by appending a variable to the end of a search URL, are apparently based on technology from Neven Vision, a company that Google acquired last August.
For a search of faces, the filter is &imgtype=face. For example, a search for images related to Search Engine Strategies would return several kinds of images, including people, buildings, presentations and company logos. With &imgtype=face at the end of the URL, the same search shows only people.
The news image search filter is &imgtype=news. Compare a search for whales without the filter to one with the filter. The news image search returns mainly photos related to recent news stories about whales, while the unfiltered search includes many more kinds of whale images.
So far, Google has declined to comment on the changes, or to say if any other search qualifiers are expected to be launched for image searches.
Posted by Kevin Newcomb on May 29, 2007, 3:19 PM | Permalink
FTC Looking at Google-DoubleClick Deal?
The Federal Trade Commission (FTC) has opened a preliminary antitrust investigation into Google's planned $3.1 billion acquisition of DoubleClick, according to the New York Times.
The outcry of privacy experts and competitors made an investigation all but inevitable, according to the report.
Because the FTC is handling the investigation instead of the Justice Department, which shares antitrust enforcement duties, some sources are assuming that the issues are more privacy-related than anti-trust related. When the deal was announced, three privacy watchdog groups asked the FTC to investigate the potential implications on user privacy. The groups feared that the combination of Google's search history and DoubleClick's tracking of sites visited would "give one company access to more information about the Internet activities of consumers than any other company in the world."
But privacy is not an antitrust issue, so it will not be relevant to the investigation except in the ways those issues would relate to a reduction in competition.
"We are confident that upon further review the F.T.C. will conclude that this acquisition poses no risk to competition and should be approved," Don Harrison, a senior corporate counsel for Google, told the NYT.
Posted by Kevin Newcomb on May 29, 2007, 12:03 PM | Permalink
80% of Podcast Listeners Seek Out Products They Hear About
As reported in the Guardian, a survey of over 300 U.K. podcast users done by Chrysalis Radio's download division found that 80% of those surveyed indicated that they would be more likely to seek out products and services after hearing about them.
Before rushing out to promote products via podcasts, it should be noted that the most popular subjects for audio downloads are books and films (not search engine marketing, surprise), and 55% of listeners seek out podcasts on entertainment topics. Electronic goods and gadgets are good targets, for 49% of listeners downloaded podcasts about gadgets and electronic goods.
The survey also found that podcasts have an underexploited social component inasmuch as 90% of those surveyed said they would consider forwarding audio shows to friends. Podcasters not already doing so should consider adding social bookmarking to their show's landing pages.
Confirmed by the survey is that podcasts are in a time-shifting medium. 75% of listeners listen at their convenience not during live show times and a similar number listen while away from home. While listening on an MP3 player or mobile phone (50%), podcast fans are engaged in exercise (10%), traveling on public transportation (20%) or doing housework (12%). Podcast listeners are dedicated listeners with 25% listening for up to two hours a day, but they are time-challenged, and a third of the time do not listen to their entire downloads. This suggests that if you want to make a point in your podcast, make it early since you may not get a chance to be heard if you wait until the end.
Posted by Amanda Watlington on May 29, 2007, 10:05 AM | Permalink
SEW Experts: Using a Corporate Blog for CRM
In today's au Natural column, "Using a Corporate Blog for CRM," Mark Jackson examines how corporate blogging can be used for customer relationship management (CRM).
Many times, a customer will visit your Web site and look for answers or a way to share their input. If none is found, they will look elsewhere. This is your window of opportunity to nurture positive comments, or nip negative ones in the bud.
Posted by Kevin Newcomb on May 29, 2007, 12:07 AM | Permalink
SEW Experts: Universal Search for Small Business
In today's Little Biz column, "Universal Search for Small Business: What You Need to Know About Google's New Search Results," Carrie Hill tells you what universal ranking of multiple silos of search results can mean for your small business.
Posted by Kevin Newcomb on May 29, 2007, 12:02 AM | Permalink
Interview with FeedBurner's Rick Klau
I had the pleasure of interviewing Rick Klau recently, and we got into a deep discussion about how to get the most out of your RSS feeds. One of the key points we discussed was the notion of including the your entire article into the feed, not just a summary.
I asked Rick about this, and he said that he is a fan of this approach. Many have debated the pros and cons of this approach, with the two sides of the argument being about the tradeoffs between providing users the ability to read your content directly in your feed, if they prefer this, versus the goal of getting users to your site.
Rick points out that there is another entire dimension to this argument that most people are missing. More and more RSS services are discovering feeds and indexing feed content based on the content of the article as presented in the feed. Including the full article in the feed itself increases exposure in these services, and therefore increases the reach of your feed and site.
One example of this is Techmeme that scans feeds to see links between posts to quickly build a map of all the discussions on a particular subject. If you publish only a summary of an article that does not include a key link, then you can miss out on participating in the traffic and exposure that a service like Techmeme can provide.
Posted by on May 28, 2007, 8:16 PM | Permalink







