May 21, 2007

From the SEW Blog:

• Chasing the Long Tail
  Looking at the real search terms entered by people really reveals something about the human mind. And, man, the human mind is all over the place.
• Will Ad Targeting Change?
  ow that the ad network/server companies are shifting around, we should make our online ad targeting dreams come true.
• Google Cracking Down on AdSense Arbitrage
  Several AdSense publishers have received notice that their AdSense arbitrage sites are being kicked out of the program as of June 1.
• Indeed Testing Pay-per-Action Ad Model
  Job search engine Indeed.com has been testing a pay-per-action (PPA) advertising model, which for recruiters means a pay-per-applicant ad model.
• SEW Experts: Ego Bidding Gone Wild
  In today's Search Ads column, Tony Wright talks about the danger of ego-bidding and how to stop a client from bidding their business into the ground.
• Winning on Digg Podcast
  Eric Enge and Neil Patel have created a second podcast focused on becoming a top Digg user, and how to get content to the Digg home page.
• Google Adds Neighborhood Search
  Google has added a neighborhood search capability for 50 U.S. cities, catching up with sites like Ask.com, Trulia and Yelp.
• Who Said It...
  After major ownership changes have been announced in the online ad business, let's try to match the players with these "unquoted reasons" for the moves.

Headlines & News from Elsewhere:

• Google Coop Embeds Gadgets in Search Results, Micropersuasion
• Dealing With SEO Pseudoexperts, ClickZ
• Google Denies New UK News Search Deal, Search Engine Land
• Now that Feedburner Story..., GigaOm
• aQuantive and the Ad Industry, MIX07
• Google AdSense disabling arbitrage publisher accounts as of June 1st, JenSense
• Search Engine Strategies Toronto: Crossing the Chasm, Traffick
• Calculating Search Rankings with User Web Traffic Data, SEO by the Sea
• Jimmy Wales: Google is secret, proprietary, closed. Search should be open., Rimm Kaufmann Group
• Don't Leave Footprints In The Sand, Evilgreenmonkey
• Google PaidLinks Data, DaveN
• moneysupermarket banned by Google for spamming?, Insider's View
• Relevancy: Google vs Yahoo, DaveN
• Internet Marketing – Bring Sales to Your Website With Methods Other Than Search Engines, 15 Degrees North
• Blue Hat Technique #18 - Link Saturation w/ Log Link Matching, Blue Hat SEO
• The Implications of Universal Search, SEO'Brien
• How to survive Google Universal Search ranking wise, Pandia
• Searchology Event Review With Pictures, Ramblings About SEO
• The Online Advertising Bubble: DoubleClick, aQuantive Deals Over-Priced?, Read/Write Web
• If You Could Ask the Search Engines Any Question and Get An Honest, Complete Answer... What Would it Be?, SEOmoz
• Did Microsoft go lose its head over aQuantive?, GigaOm
• Google May Launch Mobile Service In UK, TechCrunch
• Post-Acquisitions, Google & Microsoft Should Offer A (Free) Bone To Search Marketers, Search Engine Land
• Eric Schmidt at Personal Democracy Forum, ClickZ
• Search or Destroy, Threadwatch
• Google Custom Search Engines Will Not Have Universal Results, Search Engine Roundtable
• Making sense of Redmond's $6 billion buy, News.com
• Newspapers need to go hyper-local to survive, Don Dodge