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May 14, 2007
Yahoo Being Sued For Faulty Ad Platform
The Blob (aka the Overture PPC platform) has struck Yahoo again - even after they replaced it with Panama - as a company is suing Yahoo for using an ad platform that was "operationally defective".
This one should not get too far, and if it does Yahoo may as well get out of search - stopping the floodgates after a result against Yahoo would be hard.
Danny Sullivan gives a great overview of the situation.
Posted by Frank Watson on May 14, 2007 4:17 PM
