« MyQuest: India's Exclusive Local Search Engine | Main | iProspect Launches in Norway and Denmark »
May 3, 2007
YouTube Set To Test Marketability of SciFi Film
YouTube is launching a new animated science fiction show. The interesting part of this event is that YouTube is using the show, Afterworld, to test their marketing abilities.
"And with ambitions of tapping the Internet video advertising market, the producers of Afterworld will also provide Google-owned YouTube with its first real chance to demonstrate its revenue generating potential—just as the site gears up to roll out video commercials this summer' , Red Herring opined.
"There is plenty of doubt whether Internet viewers are ready for commercials, but that hasn't stopped producers at Electric Farm, the Internet production house behind Afterworld. They are pouring millions of dollars into the show in hopes of creating a compelling web serial that will attract the Internet digerati and advertisers," Red Herring reported.
Posted by Frank Watson on May 3, 2007 2:04 PM
