April 10, 2007

From the SEW Blog:

• Is Search to Social Media a Natural Progression?
  The definition of what is and isn't search marketing is expanding to include other related disciplines. Today, one area that more and more search marketers are moving into is social media marketing.
• Report: Social Media More Than a Fad
  A new study from iProspect shows that social media sites are growing into a viable marketing channel, and are more than just a fad among teens.
• SES Coverage: Blending Advertising and Social Networking
  One of the perennial challenges of tying together marketing and social networking is the lack of control. This challenge relates to local advertising as there can be ways to combine the viral aspects of social media and local.
• Wordtracker Launches Wordtracker Academy
  This new initiative is designed to offer webmasters expert articles, tips and tricks, and case studies to help them make better use of keyword research.
• Efficient Frontier Offers Agency Program
  Search engine marketing firm Efficient Frontier has revamped its offerings to create a set of tools and services designed for non-search agency partners.
• AdGooroo Names Power Users
  Competitive search intelligence provider, AdGooroo revealed some of their "power users" today.
• 24/7 Adds Mobile Search Ad Management
  With the latest version of the Decide DNA platform, marketers can now manage mobile search campaigns in the same interface as Web-based paid search, SEO, and feeds.
• Yahoo China Launches Social Networking Service
  Yahoo China has launched a social networking service called Yahoo Space.

Headlines & News from Elsewhere:

• Search Engine Strategies New York 2007 Coverage: Day 1, Search Engine Land
• Viacom Snubs Google Again, Partners With Yahoo On Search Advertising, TechCrunch
• Google's next advertising deal, DirecTV, VentureBeat
• Google Launches Voice-Based Local Search Experiment, ClickZ
• Goog411 v. 800-Free411 v. Tellme, Screenwerk
• Harnessing the Power of A/B Testing, Web Analytics World
• Seal the Deal: 10 Tips for Writing the Ultimate Landing Page, Copyblogger
• Keyword Advertising as Corporate Identity Theft—Sen. Eastman Defends New Utah Law Banning Keyword Advertising, Technology & Marketing Law
• Candidates Missing Issue-Based Keyword Opportunities, ClickZ
• Niche SEO - using specialised industry knowledge to your advantage, SEO Hotline
• Google Takes Partial Ownership Of Maxthon Browser, TechCrunch
• Google Launches Voice-Based Local Search Experiment, ClickZ