« Search Headlines & Links: Mar. 28, 2007 | Main | Local Video Advertising on the Move »
March 28, 2007
Online users finish more stories than print readers
According to the Poynter Institute's Eyetrack study released today at the American Society of Newspaper Editors conference, online readers finish news stories more often than those who read in print. When readers chose to read an online story, they usually read an average of 77% of the story, compared to 62% in broadsheets and 57% in tabloids.
Posted by Greg Jarboe on March 28, 2007 7:56 PM
