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March 8, 2007
Online Ad Spending Reaches New Heights
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers released their quarterly report on online ad revenue for Q4 2006. Overall revenue for the quarter reached a new height, climbing 32 percent year-to-year to nearly $4.8 billion, with 2006 full-year revenue estimated at $16.8 billion. The IAB will break down the results for the full year in a report due next month.
Posted by Kevin Newcomb on March 8, 2007 12:05 AM
