February 26, 2007

From the SEW Blog:

• Niched Portals and Vertical Search: The Catch Phrases of 2007
  Microsoft and Yahoo seem to be making 2007 the year of niched portals and vertical search.
• Google Content Will Report Publishers, Allow Separate Bidding
  The New York Times reported today that Google will soon allow advertisers separate bidding for individual publishing partner sites.
• SEMPO Board Named
  SEMPO has elected a new board of directors for 2007, with eight returning and five new directors.
• comScore Defines Panama Effects
  ComScore Networks has found that Yahoo's new ranking model has increased click through rates on its ads, at least initially.
• MSN Rectifies CPC Bug
  Microsoft adCenter fixed the bug that boosted many people's CPC bids late last week.
• Microsoft Acquires Medical Search Provider
  Microsoft has agreed to acquire MedStory, a search engine focused on the medical space.
• Avinash Kaushik Interview
  From an SEO perspective, getting clear data about what's happening on your site can be a very powerful way to focus your efforts.
• Google Mixes Videos in Organic Result
  Google is experimenting with including videos in the organic results.

Headlines & News from Elsewhere:

• What Makes Searchers Click?, Biznology
• Can You Compete with Industrial Strength Linkbaiting?, Tropical SEO
• Driving Conversion in B2B Search Optimization, B2B SEO
• 11 Networking Tips for Search Marketers, Search Engine Journal
• Secret Confessions of a Link-A-Holic, Problogger
• Yahoo Publisher Network's Trojan Horse, TechCrunch
• SEO Niches and the Big Picture, ClickZ
• Showcase Your "Best" to Social Media Traffic, Pronet Advertising
• Are Google Apps a Productivity Killer?, Don Dodge
• Panama Puts Yahoo Back in the Race, Business Week
• An Ad Upstart Forces Google to Open Up a Little, NY Times
• Google in Content Deal With Media Companies, NY Times
• Piper Pegs 2011 Web Ad Spending at Over $80 Billion, ClickZ