January 31, 2007

From the SEW Blog:

• Google, AOL Report Earnings
  Google had another good quarter...AOL shows promising signs.
• Wordtracker launches free keyword suggestion tool
  While Yahoo is experiencing problems with their free keyword tool, Wordtracker has seized the moment to release a free version of its popular tool.
• Can Mainstream Media's Adoption of RSS and Web 2.0 Spur Consumer Adoption?
  A number of prominent mainstream media publications that have added Web 2.0 buttons to their pages. Is this the beginning of mass adoption?
• A Tale of Two Summits
  New York this week was home to both the SIIA and AlwaysOn Media conferences.
• Live From NAA: Local Search Takes Center Stage
  The general chatter in and around the Newspaper Association of America Marketing Convention in Las Vegas this week has a palpable air of online strategy development.
• More Search Share Numbers
  Nielsen/NetRatings released its December search share numbers, and Hitwise adds in January search volume numbers.
• Retailers Should Focus on SEO, Shopping Search
  Retailers should move beyond their traditional paid search campaigns and pay attention to SEO and shopping search engines, according to a new study from TrafficLeader.

Headlines & News from Elsewhere:

• Why Traditional Marketers Should Adopt SEM, Search Engine Guide
• Online Advertising Needs to Evolve, SEOmoz
• StumbleUpon's New Webmaster Friendly Referral Page, Search Engine Land
• Search engine marketing spillovers, Pandia
• Has Yahoo Picked Marketing as Its Game?, GigaOm
• Google's unhappy radio salesmen, Valleywag
• Another Round of G-Mail vs Gmail, Google Blogoscoped
• What Microsoft Could Have Been in Local Search, The Kelsey Group
• Tagging and the ‘Culture of Participation', Screenwerk
• CNET Networks Invests In Linguistic Search Firm TextDigger, paidContent
• The beginner's guide to critiquing the Long Tail, The Long Tail
• Google's Quest For Information, Google Operating System
• New Technorati "WTF" Feature Clones Digg, Micropersuasion